CELTA brochure and TV commercials

- FOR

General Motors LAAM


First merchandise piece created for the launch of the Chevrolet Celta on September of 2000 and TV commercials.

front and back

unfolded - both sides

fully open - both sides

These pages talk about the GM Gravatai plant, the most modern in the world, exclusively conceived and built for the Celta, and the unique design process that led to a genuine Brazilian passenger vehicle. The right page shows one of my sketches for the Celta.

Accessories and online purchase. The Celta was actually the first car totally sold through the web in Brazil (2000).

Specs.

TV commercial

TV commercial

TV commercial